Dead brands are being brought back to life | Cost of Living

Just because the business failed doesn’t mean the brand did. J.Crew, Aldo and Modrobes are making a comeback — and we explain why they’re worth resurrecting. Also, how malls are designed to keep you feeling lost, happy and shopping. Plus, the real life Succession story of the Rogers family.
(Originally aired on CBC Radio and Podcasts March 17, 2024)

00:00 Intro
02:00 Resurrecting dead brands
11:20 Getting lost in the mall
15:23 The succession story of the Rogers family

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