How dating apps increase profits by making you frustrated

Have you ever paid for dating apps? Some apps want to convince you that you’ll have a higher chance at finding love if you do, according to experts we spoke with.

“There’s a relatively large proportion of people who do ultimately end up paying,” said Liesel Sharabi, associate professor of communication technologies at Arizona University.

But a dating coach told us what matters most is your profile and not how much money you spend on dating apps and their features.

This is part of CBC News Social’s dating series, which explores the realities of being single and dating in Canada today.

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